What makes phishing so successful?

Although years old, phishing is still one of the top threats on the Internet; its direct and indirect costs tax the global economy with billions of dollars in fraud damages every year. Why is this older and well-known threat still so prevalent today?

Anyone aware or involved in information security in this day and age, would be quick to agree that the threats linked with using the Internet have drastically changed since the early-, to mid-90’s, when the use of this media explosively impacted culture and commerce. Compared with today’s Internet traffic, early threats had little way of spreading, the magnitude of users was tiny and the biggest worry was viruses wreaking havoc on peoples’ personal computers.
Online threats have come a long way and can now be held accountable for a growing list of misdeeds and crimes. From the pettier financially-driven theft – which actually yields the least of collateral damage – to theft of priceless intellectual property, facilitating business espionage, involvement in disrupting critical infrastructures and penetration of secure systems that can translate into cyber war; the demons of the digital world impact our finances, our identities and the world as we know it today.
Although more diverse and more advanced than ever, it appears that almost all threats still have that one, rather benign looking gateway. Surprisingly, that gateway is phishing! How do most threats connect with phishing? And why is this older and well-known threat still so prevalent today?


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